If you are downloading stuff you wouldn’t have bought in the first place, according to economist Karen Croxson, you are probably doing the company that owns the product a big favor. You, Mr ‘Good’ Pirate, are telling your friends, adding to the media ‘buzz’ and driving up sales. Of course, but that requires forward thinking and really applies too those products that need a market or niche presence. We here have always believe that good mixure of both strategies leads to success or in this case exposer..
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